Cresta AI Agent | The AI Agent Customers Love

AI Agents that customers love and businesses trust

Cresta AI Agent powers always-on, personalized experiences that connect every interaction into a seamless customer journey. Resolve customer needs faster and drive efficient growth with AI that delivers consistent, controlled performance at scale.

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Tidal Insurance Agent

Policyholders file claims, add drivers, and quote new coverage.

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Delight customers with human-like conversations

Turn conversations into connected journeys

Use customer history and preferences to personalize each interaction and connect them into one continuous conversation. Shared memory ensures critical context is never lost across channels, handoffs, or between human and AI agents.

Don’t just talk, take action

Connect AI agents to your CRM, billing, scheduling, and other systems to retrieve data and complete tasks in real time. Secure function calling and MCP support standardize tool access for more reliable, accurate automation.

Deliver seamless omnichannel experiences

Serve customers in 30+ languages with localized, on-brand voices

Customize agents to align to your brand

Ground every AI agent in real conversations

Build a data-backed blueprint for automation

Use historical conversations to prioritize where to deploy AI agents. Evaluate topics based on frequency, complexity, and resolution outcomes to identify high-impact opportunities faster, reduce the risk of false starts, and create a roadmap for scaling with confidence.

Put your top performers in every conversation

Scale what already works. Cresta analyzes interactions to find the behaviors that consistently drive resolution, CSAT, and conversion, then embeds them into your AI agents.

Test against customers who act like yours

Derive realistic, representative Synthetic Customers from your conversation data, prioritized by traffic volume and refreshed as your business evolves. Stress-test your AI agents against them with confidence, knowing your testing is grounded in real customer behavior.

Meet Conductor: The agent for AI agent development

A natural-language engine for the entire agent lifecycle. With Conductor, developers can build, test, and improve production-grade AI agents in a fraction of the time, grounded in your business context and Cresta's best practices so they hold up to real-world complexity.

Harden your AI agent at scale

Grade against your own standards! Cresta turns your documentation into structured requirements, then uses those to build LLM judges calibrated against human expert review. Deterministic checks handle the steps that need an exact match.

Keep improving after launch

See what's happening across every agent

Track containment, escalation, resolution, and customer outcomes for every agent and use case, on dashboards built for each team that needs them.

Understand what's driving performance

Ask what changed and why, in plain language. Cresta connects performance shifts to the specific behaviors, flows, knowledge gaps, or tool calls behind them, so you know exactly what to refine.

Confirm every change is an improvement

Roll out changes that prove themselves. Run controlled A/B experiments on live traffic, comparing each new version against the current one so you promote only what measurably improves performance.

Stay in control as AI agents act

Execute complex, multi-step workflows accurately and consistently. Cresta combines AI reasoning with purpose-built, deterministic code that tracks conversation state and enforces required steps, so processes complete correctly without skipping inputs or losing context.

Protect your business and customers with system-level guardrails, supervisory models, and real-time monitoring. Cresta's unique approach to threat detection proactively identifies emerging risks early and continuously strengthens defenses, so AI Agents operate safely and securely.

Monitor and steer conversations in real time! Oversee live conversations through the Agent Operations Center with AI that flags when intervention is needed. Guide the next response, take over instantly in critical moments, and ensure every interaction remains accurate, compliant, and aligned with your standards.

The AI Agent lifecycle

Cresta applies a structured, evidence-based approach to build and continuously optimize AI agents without sacrificing trust, quality, or customer experience.

Discover:

Identify what to automate and the key behaviors that drive successful outcomes.

Build:

Design and manage AI agents aligned to your brand and objectives.

Test:

Validate behavior and performance before launch to safeguard customer experience and reduce risk.

Deploy:

Safely release AI agents with governed rollouts, clear change visibility, and reliable rollback.

Optimize:

Continuously refine and expand automation with real-time insights, keeping performance aligned with evolving business needs.

The Cresta platform

Unify human and AI agents on a single platform with shared context, workflows, and governance. By capturing and connecting every interaction across the customer journey, Cresta eliminates silos and gives teams the context and visibility needed to deliver consistent execution, more personalized experiences, and continuous improvement over time.